Public Relation Strategy


In today’s world, sharing relevant information with customers or audience base is in the best interest of the company. Merakii is India’s leading Public Relations firm that harness the power of publicity to generate buzz and talk value for the brands that we serve.

The primary focus of public relations is beneficial to all the
stakeholders involved but, above all, the best perk of PR is creating a positive
public image and building friendly relationships with the media.

Merakii take’s a multi-disciplinary, multi-stakeholder approach to develop communications solutions for strategic business issues. From pre-empting risks to implementing long-range reputation programs to rehabilitating dented reputations, our consultants work alongside clients to make corporate reputation a powerful source of competitive advantage.

  • Client liaison and professional advice
  • Proactively advise the client to address the media interviews effectively
  • Coverage monitoring
  • Product placement and Sourcing
  • Trend Based Stories

To get prompt attention of the media and making a focus on the message you want to convey with your target audience Merakii Group brings media closer to you in press conferences, conventions, seminars, award ceremonies, product launches and exhibitions.

Merakii services include preparing a company to deal with crisis through crisis audits and simulations, and developing management protocols for mitigating risks. We also offer issues tracking and management services that serve to pre-empt crisis in the first place.

Merakii manages the A to Z of capital market communications – from preparing a company to go public, to managing the IPO to post-IPO communications. we have managed every single IPO over a billion dollars in the Indian market as well as every single IPO that garnered more than a million subscribers.

  • Interviews
  • Bridge building meetings
  • Industry stories
  • Infographics
  • Media Planning
  • Media Buying

Merakii editorial expertise, relationships, reach, analytics, and new-age content competence as a winning formula. Our rich pool of experts, drawn from virtually every major media house, deliver large and complex mandates with media relations as a strategic element of the PR programme.

  • Information Seeding
  • Interviews and RBMs
  • Company Profiling
  • Trend Stories
  • Product Placement
  • Branding and messaging
  • Brand Launches
  • Integrated Marketing
  • Merchandize Concepts
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