Merakii Group | PR & Communications
Google Shopping Ads

Put Your Products
Right Where Buyers Are Looking.

We set up, optimise, and scale Google Shopping campaigns that place your products at the top of search results — with images, prices, and reviews — driving high-intent buyers directly to your store.

₹200Cr+
Shopping Ad Spend Managed
6.8x
Average ROAS Delivered
400+
eCommerce Stores Scaled
52%
Avg CPC Reduction
48hr
Campaign Go-Live Time
What You Get

Your Products on Top of Google — With Images & Prices

Google Shopping Ads show your product image, price, store name, and ratings right at the top of search results — before any text ads or organic listings. That means more clicks, more sales, and less wasted spend.

  • Product image, title & price shown upfront
  • Appear for high-intent "buy now" searches
  • Higher CTR than standard text ads
  • Performance Max & Standard Shopping campaigns
  • Full Google Merchant Center management
  • Automated bidding strategies for max ROAS
Sponsored · Shopping results
Your Ad
👟
Nike Air Max 270 Running Shoes
₹7,499
YourStore.com
👟
Adidas Ultraboost 22 Shoes
₹9,999
Flipkart
👟
Puma Velocity Nitro Running
₹6,299
Amazon.in
👟
Reebok Floatride Energy 4
₹5,899
Myntra
↑ Your ad appears at position #1 — above all competitors
What We Offer

Complete Google Shopping Management

From merchant center setup to advanced bid strategies — we handle everything so you can focus on fulfilling orders.

🏪

Google Merchant Center Setup

We configure and optimise your Merchant Center account, ensuring your product feed is clean, approved, and ready to advertise.

  • Account creation & verification
  • Product feed creation & optimisation
  • Shipping & returns configuration
  • Disapproval fixes & policy compliance
🛒

Standard Shopping Campaigns

We build well-structured Standard Shopping campaigns with smart product groupings, negative keywords, and bid adjustments for maximum efficiency.

  • Product group segmentation
  • Negative keyword sculpting
  • Device & location bid adjustments
  • Auction insights & competitor analysis

Performance Max Campaigns

We set up and optimise PMax campaigns that serve across Search, Shopping, Display, YouTube, and Gmail — maximising your reach and conversions.

  • Asset group creation & testing
  • Audience signals setup
  • Custom conversion goals
  • Listing group optimisation
📦

Product Feed Optimisation

We continuously optimise your product titles, descriptions, images, and attributes to improve Quality Score and lower your cost-per-click.

  • Title & description keyword enrichment
  • GTIN, MPN & brand attribute fixes
  • Custom label strategies
  • Feed health monitoring
🎯

Smart Bidding & ROAS Strategy

We implement and fine-tune Target ROAS, Maximise Conversion Value, and Enhanced CPC strategies to squeeze the most revenue from every rupee spent.

  • Target ROAS campaign setup
  • Seasonality adjustments
  • Budget allocation across campaigns
  • Bid simulator & forecast analysis
📊

Reporting & Conversion Tracking

Full conversion tracking setup with real-time dashboards so you know exactly which products are driving revenue and where to invest more.

  • Google Ads & GA4 conversion setup
  • Product-level ROAS reporting
  • Monthly performance reviews
  • Profit margin-based bid strategies
Campaign Types

Every Shopping Campaign Type — Covered

We manage all Google Shopping campaign formats to maximise your visibility across every stage of the buying journey.

🛍️
Standard

Standard Shopping

Full manual control over product groups, bids, and negatives. Best for brands wanting granular optimisation and transparency.

AI-Powered

Performance Max

Google's AI serves your ads across all channels — Shopping, Search, Display, YouTube, Gmail — from a single campaign.

🔁
Retargeting

Dynamic Remarketing

Re-engage visitors who viewed or added products to cart but didn't buy — showing them the exact products they browsed.

📍
Local

Local Inventory Ads

Drive foot traffic by showing nearby shoppers what's in stock at your physical store in real time.

How It Works

Our 6-Step Shopping Ads Process

From store audit to scaling profitable campaigns — a clear, proven process with zero guesswork.

01

Store & Feed Audit

We audit your product catalogue, existing feed, Merchant Center, and conversion tracking for gaps and opportunities.

02

Feed Optimisation

Titles, descriptions, images, and attributes are enriched and keyword-optimised before a single rupee is spent on ads.

03

Campaign Build

We structure campaigns by category, margin, and priority — with proper negative keyword lists to eliminate wasted spend.

04

Launch & Monitor

Campaigns go live with daily monitoring for disapprovals, anomalies, budget pacing, and early ROAS signals.

05

Optimise & Scale

Weekly bid adjustments, search query mining, and product-level analysis to cut waste and double down on winners.

06

Report & Grow

Monthly executive reports with ROAS, revenue, CPC, and a clear roadmap for the next growth phase.

Proven Results

Real Numbers From Real Campaigns

Average results delivered across our eCommerce client portfolio.

6.8x
Average Return on Ad Spend (ROAS)
52%
Average Reduction in Cost Per Click
3.4x
Increase in Revenue Within 90 Days
98%
Feed Approval Rate on First Submission
Our Tech Stack

Powered by Best-in-Class Shopping Tools

🛍️ Google Merchant Center
📊 Google Ads
📈 Google Analytics 4
🔍 Search Console
⚙️ DataFeedWatch
📦 Feedonomics
🎯 Optmyzr
🤖 Google PMax AI
📉 Looker Studio
🔗 Shopify / WooCommerce
Why Choose Us

We vs Other Shopping Ad Agencies

Feature DigitalMarkitors Shopping Ads Other Agencies
Product feed optimisation ✔ Deep title & attribute enrichment ✖ Basic upload only
Performance Max expertise ✔ Certified PMax specialists ✖ Limited or no PMax experience
Profit-margin based bidding ✔ Custom margin targets per product ✖ One-size-fits-all ROAS target
Disapproval resolution ✔ Fixed within 24 hours ✖ Days or weeks
Product-level ROAS reporting ✔ SKU-level granularity ✖ Campaign-level only
Transparent pricing ✔ Fixed monthly fee, no % of spend ✖ % of ad spend model
Client Stories

eCommerce Stores That Now Dominate Google

★★★★★
"We went from a 1.9x ROAS to 7.2x in just 3 months. Their feed optimisation alone was responsible for a 40% drop in our CPC. Game-changer."
RS
Rohan Sharma
Founder, StyleNest Fashion
★★★★★
"Our Google Shopping revenue doubled within 60 days. They fixed 3 years of Merchant Center disapprovals in the first week. Absolutely brilliant team."
MK
Meera Kapoor
CEO, HomeDecor Palace
★★★★★
"Finally an agency that understands eCommerce P&L. They set margin-based ROAS targets per category. Our profitable revenue grew 3x with the same budget."
AJ
Arvind Joshi
Director, NutriCart India
Get Started Today

Ready to Scale Your eCommerce with Google Shopping?

Get a free Shopping Ads audit — we'll analyse your product feed, Merchant Center health, and current campaign structure and show you exactly where revenue is being left on the table.

Ready to Scale Your Brand?

Book a free strategy call with our experts

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